woensdag 1 april 2015

Visual Identity

Keywords: Vintage, Retro, Dutch, Expert Music, Lifestyle

Velvet Music store is a Dutch company chain with several stores spread through the country. It has a retro style that adresses musicians and real music fans who feel serious about music and rejoice listening to it. Besides, people can search for new items as well as discussing about their musical experiences in the website. Velvet aims for a personal approach, so it's website should give a feeling of an old record store with its ambience. This should make the store feel like a musical living room for serious music fans, for whom music is an important part of their lifestyle. Also musicians should feel that this is the right place to buy some new CDs, gaining new experiences by listening new music styles and enjoying themselves due to the friendly space of it.


 



3 opmerkingen:

  1. Deze reactie is verwijderd door de auteur.

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  2. Visual Identity - Physical experience and context of the product - dynamic interaction: These are very interesting and valuable analysis because it is a starting point for the redesign of your website. We think it is important to take in mind the key words that define your website and with these, create an identity around it. You could also think about the experience and the context of the products, which is important in order to know how you want the user to feel when visiting the website, and the interaction that the user is going to have with the products. The ideas are very good, more groups should use them!

    team Q

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