After the functional redesign the aesthetic redesign was made. All the pages now have aesthetics that fit better with the visual identity of Velvet Music. This way the different pages have a corporate identity that is characteristic for Velvet Music. For example the main banner with logo is given a wood print. This creates the old record store atmosphere. Also the colours used on the web pages now fit the colours of the Velvet logo. The logo was of course left unchanged. For example the background colour of the pages is the same light yellow colour as the logo. The different bars and headings have the same purple/blue colour as the outside colour of the logo. Also the fonts on the web pages were changed to fit with the font used in the ‘Good Music’ logo slogan. The total appearance of the webpage looks more relaxed and at ease in comparison to the original design.
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