With the eye tracking test, it is possible to analyse what participants focus on when looking at the site and the way they take it in. This is important as it shows how people unconsciously react to the site lay-out and what information they see first. The goal with this test was therefore to find out which elements attract the eye and which don’t. From this it can be decided some elements need to be noticed more or which should be noticed less.
Results
The results from this test are displayed in the graph below. On the bottom axis are the elements and on the right axis is the amount of participants that looked at those elements.
Conclusions
Home page
The parts of the Home page on which the participants should have focused are: the Velvet logo, the (not loading) image and the new and expected CDs. However, though most looked at the image, the Velvet logo still scored high, but not maximum. This should be improved, as the logo is most important to the company. The expected CDs scored very low, so this should be made more noticeable as well. The Facebook button gets a lot of attention, just as the text. This should however be less.
Cd page
The focus points on the CD page should be the CD cover, the information about the CD and the Velvet logo. Now however the participants focused more on the standard page elements as the search area, the social media buttons and the navigation bar. These elements should become more part of the background, to help users of the website direct their focus to the actual CD.
Discussion
Possibly the results of this experiment are not very accurate, since calibration mistakes could lead to differences of interpretation in the results: elements that are placed close together are hard to distinguish when a participant is looking at one of them. Therefore the results of the larger elements are more certain than of the smaller ones, such as the ‘login/subscribe’ button or the title of the CD and social media buttons.
The results of the other experiments will be added soon!
The results of the other experiments will be added soon!
Hi team C,
BeantwoordenVerwijderenHereby our points of review on your eye tracking:
- For the results: you say you display the “amount of participants that looked at those elements”. Why did you select these elements to analyse? Did you count only the longer focus points or also the short focus points?
- How many participants participated?
- Why did you only look at if the participant looked at a certain element? You did not include the route they look over the page, while you do introduce it in the introduction as a useful insight gathered by eye-tracking.
- You state which elements people should focus on, and which not or less, but why?
- Why do you think the participants now look at the elements they look at? And why do you think the people do not look at the things they should not look at?
Kind regards,
Team J
Eye tracking experiment
BeantwoordenVerwijderenIn the Eye Tracking Experiment post, it is nice that you began explaining to the reader what the experiment is about, the goal you wanted to achieve and why this is important to you. This really helps the reader put everything into context.
The results of the experiment are shown in a clear and concise way, the graphics used are a great help to give the reader better overview of the results. We think that according to the results obtained, some more conclusions could contribute much more to the redesign process. Next to this, you could explain in the discussion how you are going to use this information for the next steps of the redesign, and what processes or methods that you are going to use to achieve this.
team Q